Industry profile: Cheeky Chunk, Mumbai. This article looks at Pratik Doshi’s umbrella brand through interviews published in 2015. It describes the business at that time. For HF Umbrella’s own background and manufacturing capabilities, visit our company profile.
Table of Contents
What the Early Interviews Tell Us
In a July 2015 interview with YourStory, Doshi described testing demand for designer umbrellas through an initial run of 500 pieces sold through friends and family. The report also described the work behind the product: sourcing frames and fabric, coordinating printing and stitching, and handling orders as online sales grew.
In his August 2015 Yo! Success interview, he explained that distinctive, reasonably priced designs were central to the idea. He also discussed using his savings to test the business and working through production and sales problems step by step.
These are historical accounts from the founder. They do not establish Cheeky Chunk’s current turnover, production capacity or marketplace position.
What Umbrella Buyers Can Take from the Story
The following are HF Umbrella’s practical observations for brands planning a collection.
1. Give the First Collection a Clear Purpose
Decide who will buy or use the umbrella and why they would choose that design. A museum shop, a hotel and a golf club may need different constructions, artwork and packaging. Write down the intended use before choosing a frame or asking for a price.
2. Turn the Design into a Production Brief
A picture alone leaves important decisions open. Confirm the umbrella type, labelled dimensions, fabric, opening mechanism, print placement, handle and sleeve. If several designs share one frame, state the quantity for each artwork. Our umbrella specification checklist explains the details to agree.
3. Check the Physical Product Before Committing
Review a sample for operation, colour, artwork placement and finish. Record any differences between that sample and the intended bulk order. Keep the approved specification and artwork version together so the production team has a clear reference. Use our sample approval checklist to organise the review.
4. Plan Packing and Delivery Alongside Production
Ask how the umbrellas will be protected, labelled and packed. Confirm the delivery destination and required arrival date before approving the order. A finished umbrella still needs to reach the right place, in usable condition, with the right design and quantity in each shipment.
Read the Original Interviews
- YourStory interview with Pratik Doshi, by Alok Soni, 27 July 2015.
- Yo! Success interview with Pratik Doshi, 4 August 2015.
Planning Your Own Umbrella Collection?
Explore HF Umbrella’s custom umbrella options, then send your intended use, quantity per design, artwork and delivery requirements for review.