Umbrellas are items that everyone uses, no matter who you are. They serve several purposes — to shield us from the sun, protect us from the rain, and in some cases, some umbrellas can even serve as walking sticks for people who need some extra support.
Umbrellas have always been an excellent gifting idea because it is inevitable that everyone would need one some time. This is also what makes them great promotional products.
What are Promotional Umbrellas?
Many businesses have promotional products. These are products that serve some purpose to the user but also carry the branding of your business. Many items that are used as promotional products are not as functional as umbrellas.
Promotional umbrellas are umbrellas that have your business’s branding printed on them, including your logo, colors, a tagline, campaign message, or even images that are part of your branding.
Umbrellas have a longer lifespan and a larger surface. This immediately means that your branding is easier to spot on the umbrellas and that your brand does not need to struggle to fit every bit of information on a small surface.
Why You Should Use Branded Umbrellas as Promotional Tools
There are many reasons why you should use a promotional umbrella for branding. From the simplest to the most complex of them, we have them listed below.
1. Everyone Uses Umbrellas
The ubiquity of umbrellas is one reason why umbrellas are some of the best promotional materials you can find; everyone uses them. You can use them during different seasons, and you don’t have to pay people for the promotion. It also helps protect the users from the elements while helping you promote your business, an ideal win-win situation.
2. They Are the Perfect Gifts
The fact that everyone uses umbrellas ensures that they are the perfect gifts for people. If you time giving out umbrellas right, such as during the rainy or scorching and sunny seasons, you can almost guarantee that whoever you give the umbrella would be using it for that period or would give it to someone who needs it.
Because umbrellas are quite functional, they are not as easily discarded as other promotional products. Of course, people might sometimes forget their umbrellas, but there are portable options to ensure that a user never leaves behind your promotional umbrella. Larger umbrella options also exist, such as the beach or the outdoor umbrella, and these are pretty hard to miss or forget!
3. They Are Impersonal
A lot of people do not use a lot of promotional materials because of how personal they are. A branded shirt could mean an endorsement of a brand, so does a cap. And as such, people who would hesitate to get associated with brands like that would typically avoid those kinds of promotional materials.
However, umbrellas are quite different as they are quite impersonal yet more permanent than other promotional products. A person using an umbrella almost always does that because of its functionality. If your promotional message is not too obtrusive, these umbrellas will appeal to even these types of people.
4. They Offer a Large Branding Surface Area
There are not many promotional products that provide you as much of a branding surface as umbrellas do. With umbrellas, you can choose to brand the canopy, the handle, umbrella covers, etc. You can also choose to manufacture an umbrella with your brand’s colors and include several other parts of your branding that would be harder to do on a much smaller surface.
5. They Promote Customer Loyalty and Advocacy
Giving out promotional umbrellas as gifts to your clients or customers can also help to increase customer loyalty. This is because umbrellas are not vain gifts but are practical gifts that are almost guaranteed to be appreciated by anyone.
Promotional umbrellas can also create an avenue for customer advocacy. They could be an excellent way for your customers to tell people that they are using your brand without having to say a word.
6. They Are Cost-effective
Branded umbrellas are some of the most cost-effective branding options one can employ. They certainly cost much less than putting up billboards or paying for the production and placement of radio jingles or TV commercials. It also helps that they are not time-bound and can be used for much more extended periods than traditional branding media.
Even if you have traditional advertising ongoing for your brand, promotional umbrellas are still an excellent below-the-line promotional option as they would add minimal cost to your advertising budget and would produce a world of publicity for your brand.
Creating custom promotional umbrellas can be a walk in the park if you find the right promotional umbrella manufacturer. You would need one who takes note of details and creates the best quality umbrellas and promotional branding for you.
This is important because your branding represents you and your organization. A poorly manufactured umbrella with your business’s logo on it does not speak well about your business. Same for poorly executed promotional branding. This is why at HF Umbrella, we ensure that we create only the most excellent umbrellas and go above and beyond the call of duty to ensure that the branding on your umbrella is perfect.
Selecting an Umbrella for Customized Promotion
Choosing the right type of umbrella to print your promotional message is quite important. We have several types of umbrellas that serve different purposes and are meant for different people. Most umbrellas can be used for custom promotions; however, it is still imperative that the right type of umbrella is chosen to fit the audience for your design.
Below, we outline the several types of umbrellas and how you can use them for custom promotions.
1. Classic Umbrellas
These are your typical umbrellas, which come in several colors and can be used by just about anyone. The handles and the canopy can be customized for your promotional branding.
2. Beach Umbrellas
A beach umbrella is quite large. As such, its canopy has a vast surface area for custom promotions. This would ensure that your design is visible. Beach umbrellas can be designed with your logo and colors. They can also be used for outdoor events or to relax at the poolside, deck, beach, etc.
3. Golf Umbrellas
Golf and sport umbrellas could also be customized with promotional branding, especially for sporting events. These umbrellas are much larger than usual and are typically used to protect a small group of golfers and their golf bags from the rain or the sun.
This makes them a perfect gift for sportspeople and an ideal avenue for promotions at sporting events (especially golfing). As golfers spend a lot of time outdoors, golf umbrellas are always a hit with them, especially when they are quality ones that would last them long. A well-placed logo on the canopy of the umbrella will go a long way in positioning your brand at the top of the mind of anyone who sees it.
4. Kids Umbrellas
Smaller umbrellas with functional yet fun styles and eye-catching designs can be customized for kids. Promotional branding is usually done on the covers and canopies of kids’ umbrellas. Matching colors can also be added to the handle to make the umbrellas appeal to kids.
These make a perfect avenue to pass your brand’s message to children if they are your target audience, but also to cement your brand in the minds of their parents, siblings, teachers, and anyone who might have contact with them.
5. Walking Umbrellas
Also called sun umbrellas, these umbrellas are usually used to protect us from the sun, especially during hot summer days. Some people also use it to protect themselves against the rain. It would be great if you considered this for your custom promotions.
6. Telescopic Umbrellas
These are umbrellas that are small-sized, light, and portable. As they have covers and even small handles, they are usually easy to carry, can be taken anywhere, and can fit in small purses or jacket pockets. These umbrellas can be customized to fit whatever size you choose. Telescopic umbrellas are perfect gifts for men and women alike who would use them to protect themselves while showing off your logo.
7. Storm Umbrellas
Also called high wind umbrellas, storm umbrellas are explicitly designed to withstand high wind levels. They are usually made of extremely thick and reinforced materials and can be used in wind levels of up to about 55 miles per hour. They present a perfect branding opportunity for promotional messages, especially if you are trying to appeal to people in locations known to be extremely windy.
8. Outdoor Umbrellas
These umbrellas are an excellent choice for people who want protection from the sun or the rain when hanging out outdoors. They are very similar to beach umbrellas in size and are usually more stationary than the typical umbrella. They also provide shade to a group of people instead of one. Outdoor Umbrellas are a great choice for customized promotions, especially if your brand is an outdoor brand.
Design Considerations for Custom Promotional Umbrellas
1. Size
What size of umbrella best suits your requirements? To agree on this, you need to consider who will be using the umbrellas and where they would be using them. If you are gifting them to corporate people, you might want to consider smaller umbrellas or telescopic umbrellas so they can be folded and kept safely. If you’re looking at people who hang out bag the beach or outdoors, you would want to consider larger umbrellas.
2. Type
Now that you have established the general size you’re looking at, and you would want to consider what type of promotional umbrella you would like us to create for you. Our list above outlines the various types of umbrellas we carry and what they can be used for. We also have a wide variety of designs for each umbrella to ensure that your promotional umbrella is looking customized for your business.
3. Material
There are several different materials used to make umbrellas. The most common one is pongee, a durable material used to make most umbrellas people use. However, other materials can be used to create the canopy of your umbrella. We can help you choose either right materials to fit your brand’s aesthetics and style. We can also assure you that whatever material you choose, we carefully make sure that it is durable and would appropriately represent your brand.
4. Design
The next step is to choose the design you will be customizing your umbrellas with. This step is to be thought through carefully. What promotional details would you like to include on your umbrellas? Who are the people who would be using it? If you’re offering your Umbrellas to corporate clients, you might not want to make your promotional details too pronounced so that they do not get put off by it.
If your umbrellas are for children, you might want to select a fine and exciting color to ensure that they use your umbrellas. The design could include anything from your logo to your tag line to your company’s details, brand name, marketing campaign message, etc. Whatever your specifications are, we can bring them to life for you.
To help you visualize this process, we can also provide you with several options with different promotional details added, and you can choose which best suits your marketing objective.
After choosing your umbrella style, you should specify your requirements for the base color of the umbrella’s canopy. Then you identify what promotional details you would like to include, its color, size, and any other information. You can also make special orders for different parts of the umbrella to be customized, such as the cover, the strap, and the handle.
Making a style choice not only includes choosing the right style of an umbrella but also includes details such as selecting the appropriate material for your umbrellas canopy, type of handle, etc.
When choosing what type of umbrella works for you, it is essential to consider its purpose, what size you would prefer, who would be using it, for how long. You would want to ensure that you have the right umbrella for your promotions and to represent your purpose correctly. Our wide selection of promotional umbrellas are all of excellent quality, and you are sure to find one that suits your goals.
Sending in Your Designs
We have outlined the specifications below to assist you in sending the right design for customizing your promotional umbrellas.
1. Quality
Sending your designs in high resolutions ensures that your branding looks impeccable and presentable. This also means that your design should be nothing less than 200 DPI and 100 x 100 cm. Smaller versions of designs do not render as clearly on umbrellas, and you would want your branding to be as representative of your brand as possible.
2. File Format
The best format to send your design in is in AI or CDR, as it makes it easier for us to manipulate it to give it the desired effect on your umbrellas. If you don’t have these formats handy, you could also send one in PDF format.
Note: If you are unable to create a design for your umbrella, no problem! Simply contact us with your specifications and the information you need to print on your umbrella. We have experts who can do this for you.
Options for Branding
There are several ways to print on an umbrella. All are excellent choices, and they would depend on what material your umbrella is made from and who would be using your umbrellas.
1. Screen Printing
This is one of the oldest methods of branding umbrellas. When you are screen printing, you are transferring ink to the umbrella’s surface using a mesh. We will create an image of your desired customization details (e.g., your logo, an image, your tagline, etc.) and press it on the umbrella’s surface using a silkscreen.
This method is highly cost-effective and would perfectly reproduce your branding on the umbrella. And it is ideal for printing on large umbrellas such as the outdoor and beach umbrella. However, screen printing could be quite limiting if you want a more comprehensive range of colors as it allows for just four colors.
2. Digital Printing
This is a more recent printing method, and it is more flexible than screen printing, although it is also costlier. For digital printing, the design is imprinted on the surface of the umbrella using heat. The printing medium is first heated to a particular temperature, then applied to the umbrella. This method also allows for more color options for branding.
3. Dye Sublimation
This method combines pressure, heat, and time to create visual branding on the umbrella’s surface. The printer uses sublimation ink, which is later converted to a gaseous state that permeates through the umbrella’s fabric and makes the branding last as long as the umbrella does. This branding style is also quite resistant to scratching.
4. UV Printing
This is a more environmentally friendly printing method. This is because it requires low energy and almost eliminates the use of solvents present in virtually all other printing methods. This method has no limitation in terms of colors that can be achieved and can be used by almost any brand. It is also one of the best ways to use, especially when your branding has tiny details that could be harder to replicate with other printing methods.
5. Embroidery
This method does not necessarily stand on its own. It is usually combined with other methods. Its history involved the use of manual embroiderers to make imprints on umbrellas. However, this method has since evolved into the use of embroidery machines monitored and controlled by computers. These can make embroidery patterns on umbrellas within short periods.
Whatever branding style you choose, we at HF Umbrella have the right capacity to create the best branding on your promotional umbrellas. If you’re also not certain about the branding style, pattern, or umbrella pattern, our advisors are on-hand to walk you through the process. You can give us a call or send us an email today!
How to Order Your Custom Promotional Umbrellas
After choosing what kind of umbrella you would like to use for your promotions, making an order from us is easy.
- Share your order details such as the size, types, materials, quantity, etc.
- We will receive your information and send you a quotation. When this is confirmed, you will pay us a fee to create samples. This will be made within five days. To ensure that you get the best design quality, you must ensure that you send your details in a high-resolution format with CDR or AI.
- After this, we will commence with producing the umbrella.
- During production, we will send you a production and inspection report to ensure that you are on board with our processes and the progress of the production of your umbrellas.
- When the umbrellas are ready, and after the balance is paid, we will ship out your products according to your requirements.
- We will then follow up to ensure that you have received your goods and answer any questions you may have.
Why Choose HF Umbrella?
At Huifeng Umbrella Co. Ltd, we have over a decade of experience creating quality umbrellas for our clients worldwide. We ensure that all our umbrellas are up to the right standard to ensure that they provide the proper protection for users from the sun, rain, and the wind.
We also ensure that every component of our umbrellas is made with premium high-quality materials explicitly created to stand the test of time. We are not only great at creating durable umbrellas but also at customizing them to your taste. You would never have to worry about your logo not matching your specifications, your promotional umbrellas not matching your brand style, or brand colors appearing faded with us!
Whether you want 20 umbrellas or 2,000, we can deliver them from the factory to your doorstep as we have no minimum order quantity. Our delivery services are also fast, and we will ensure that you get your umbrellas right on time for whatever promotions you need them for.
If you need a great umbrella to gift your clients or to use for outdoor events or provide sponsorship materials to your partners, you should contact us today!
Conclusion
Custom logo umbrellas are excellent for business gifts and make a significant impact on clients. They help to create a long-term relationship, and so the chances of repeat business are high. The commonly used types of promotional umbrellas are windproof umbrellas, custom golf umbrellas, bespoke umbrellas, etc.
Although they are not so cheap as other promotional items, they are worth the price when ordered in bulk. They all offer a real market value capable enough to earn your brand the visibility and fame it has been dreaming of.
If you have been looking for branded umbrella manufacturers at the best price or you want your company to gain maximum visibility and brand impact, contact HFUmbrella, the leading China promotional umbrella manufacturer.
