Table of Contents

Executive Summary

Starbucks wanted umbrellas that matched their warm, premium image. They teamed up with an umbrella maker to create stylish, branded umbrellas. The goal was simple: keep customers dry and happy, and make the brand stand out, rain or shine.

Goals

Design umbrellas that feel like Starbucks.
Make rainy days better for customers.
Build stronger loyalty through thoughtful, high-quality products.

How It Was Done

Brand Match: Each umbrella fits Starbucks’ look and feel.

Creative Touch: Patterns and colors that stand out but stay true to the brand.

Strong Materials: Durable fabrics and sturdy frames that last.

Strict Checks: Every umbrella was tested for strength and smooth use.

The Result

Starbucks shared these umbrellas with employees and special customers. People loved them. They took photos, posted online, and spread the word. Customers felt cared for — even in bad weather.

By the Numbers

Customer satisfaction went up by 15%.
Social media buzz rose by 20%.
Repeat visits increased by 5%.

In Short

These umbrellas were more than just rain cover. They showed customers that Starbucks cares about every detail — inside and outside the café.

What’s Next

More new ideas are in the works. Starbucks will keep surprising customers with smart, well-designed products that make everyday life better.

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