In marketing there are many truisms which apply to promotional umbrellas as much as any other form of a dvertising. However, there are some which are not only specific to promotional products but applyto items such as printed umbrellas as well. For instance:
Tips for Choosing Best Promotional Umbrellas
Materials you choose for your advertising umbrellas including promotional compact umbrellas to bigger personalized golf umbrellas will determine the quality of the umbrellas. If you want to make a lasting impression on your recipients and want to create a good image for your company, then you want to make sure that you choose the most suitable materials. Durability is important, especially for functional items like umbrellas; the longer your umbrellas will be used the better the results for your promotional efforts.
Frame – It is one of the most important parts of an umbrella and needs to be reliable and high in quality to keep the item functional. There are so many material options for the frame and by weighing the pros and cons of each; you should be able to select the best for your promotional umbrellas. Iron is a popular option and works well for those who are considering costs. It is lower in cost, but it is not that durable. Wood on the other hand is quite a durable material but it is not suited for fold umbrellas. A wooden handle feels good and offer grip, but it the material is a little expensive compared to iron. Fiberglass material is another material option for the frame and it is high grade, hence more suited for golf umbrellas. It is strong and durable and is not easy rusting. Lastly, there is the option of going for aluminum, which is high in cost, but at the same time very durable. It is lightweight but has a very stylish appearance leaving your umbrellas looking high grade; you can improve appearance even more by matching it with white fiberglass ribs.
Fabric – The canopy of the umbrella is what offers the much needed shielding from rain or sun. It is therefore something that needs to be considered when sourcing for custom umbrellas to promote your brand. The most commonly used fabric is polyester, but nylon is also a very popular choice. You can go a step further to have your fabric coated as you deem necessary. Think of a fabric that will last longer and hold up the pressure of constant usage.
Ribs – When it comes to ribs, you can match them with the frame or mix them up to create the most practical and functional umbrellas possible. The common materials used for the ribs are aluminum, fiberglass and iron. If you choose to go with compact fold umbrellas, then you want ribs that can withstand the demands that come with the style without snapping out of place. Your manufacturer should be able to offer assistance with the material selections.
Handle – It matters and should be comfortable to grip on even for extended periods of time. You can choose from plastic, rubber, wood, aluminum and even EVA and rubber-coated handles for the umbrellas. Think about the final look and feel you want for the umbrellas and consider all other materials used so you are able to make the best choice for the handle material.
A good umbrella factory should be able to guide you with the choice of materials for your custom umbrellas so you can design quality umbrellas like you desire.
Design Promotional Umbrellas
Umbrellas are some of the most popular promotional items for companies that wish to market their businesses and improve their brand visibility. They are practical items appreciated by the audience, especially when you make all the right choices when designing them for this purpose.
To make the custom umbrellas work for your business, you must pay attention to every element that matters in the design process. Your chosen umbrella factory should help you in the designing of the perfect umbrellas for your exact brand needs.
Decide on the type of umbrellas to use
The audience that you are targeting should offer the perfect guidance into which umbrella type to use. There are so many types of umbrellas including beach, rain and fashion umbrellas, and golf umbrellas among others.
If you are targeting women, then fashion umbrellas may be the best, whereas rain and beach umbrellas, may be the perfect selection for a younger audience and the golf umbrellas for older or sporting enthusiasts. Choose an umbrella type that is bound to appeal to the market that your company products or services are targeting.
Know what to print
Remember, you are using the umbrellas as promotional items so you need to have them shout your brand to all that come across them. Your company logo is must print on the umbrellas and because the umbrellas have a large surface area, ensure that it is big enough to be noticed by all coming across the umbrella.
You can also print your mission statement onto the umbrellas. The only thing you should ensure is that you do not end up overdoing the printing; leave plenty of space for the umbrella to look smart in the eyes of the users but at the same time passing your intended message along.
Choose relevant colors
The best thing about custom umbrellas is that you get to choose everything including the colors. When using them to promote your brand, you should ensure that the colors are relevant to your brand.
Use the most prominent color as a brand so people can easily associate with the promotional bit of the umbrellas. Transparent umbrellas are beautiful, but they may not be as functional if your intentions are to market your brand so choose the appropriate colors for the items.
Pay attention to the quality
When you give items to your target markets, you stand to be judged as a company in relation to the quality of the items, Considering that umbrellas are very practical items, you should offer your target markets the best quality possible.
You, of course, should have a budget for the marketing strategy so you are able to order for what you can afford, but make sure that the umbrellas are strong and durable enough to be used on several occasions by the target audience.
You can overlook all other special design options and instead concentrate more on quality materials to make the umbrellas as functional as possible.
HF Umbrella is one of the best umbrella factories you can choose for all your needs. You will have your umbrellas customized to your exact guidelines and even enjoy any assistance you might need to get the best results in the end.