A Personalized Umbrella Leads To A New World

Personalized Umbrella


The umbrella industry, with the characteristics of not complicated manufacturing techniques and affordable price, is a highly competitive world. To excel and make a profit in this industry is not easy at all. Nonetheless, Guangzhou Huifeng Umbrellas has opened a new world by adopting the strategy of divergence.

Full Color Printing Umbrella

Renovation in Advertising Umbrellas Personalized Umbrella

Taking the Road of Characteristic Development

In the early 90’s, Mr. Tan who is experienced in marketing and sales saw the great potential of the umbrella market and then made a decision to open an umbrella factory. He said, “ At that time, the umbrellas had a very common look. Good at marketing and sales, I took business trips to many cities, Beijing, Tianjin, Shijiazhuang, etc, and as a result, the sales soon surged.”

However, just a couple of years later, Mr. Tan started to feel stressed. In 1999, he observed the fierce competition in the umbrella market, with the small factories starting the price war and margins squeezed. “ Some small factories made profits by producing low-price and low-quality umbrellas while my umbrellas couldn’t. The increasing pressure in operation forced me to renovate and transform.” Mr. Tan said.

Since that time, many enterprises have showed a strong will in image publicity, and therefore the golden age beckoned for the advertising industry. Mr. Tan began to think about using the umbrellas as an advertising vehicle and exploring the market of advertising umbrellas. He shared his ideas with a client, who was racking his brains in finding the best way for product advertising. The client spoke highly of Mr. Tan’s suggestion, and quickly made the first order of advertising umbrellas.

Looking at the ready-made advertising umbrellas, Mr. Tan believed that it was a wise transformation.


 New Driving Force from Cultural Originality

The Era of Personalized Umbrella

Huifeng Umbrellas has seized the big market of advertising umbrellas, which, however, became crowded within just a couple of years. Mr. Tan, a thoughtful person, began to transform the company again.

“ I find that some cups and clothes are customized, and perhaps my umbrellas can be customized as well.” This idea occurred to Mr. Tan, and then he led Huifeng Umbrellas to the fast track of customized umbrellas.

“Few people are doing the business of customized umbrellas. As soon as this idea was proposed, it was highly recognized by the market. Orders of customized umbrellas for school graduation, pet shop promotion, fan-club activities, wedding, etc. were made. Some people even printed their photos on the umbrellas. ” Mr. Tan said.

Compared to the ordinary umbrellas, customized umbrellas brought greater profits to Huifeng Umbrellas. Mr. Tan said, “In the past, we made profits depending on the quantity. Now the customized umbrellas created more profits, which have attracted increasing orders.” He hoped to push the customized umbrellas further up to a higher level.


 Capture the Channel of E-business

Overseas Orders came one after another

In the production workshop, the machines are running, while the workers are carefully cutting, printing, assembling and packaging. “ These are the order of an American client; these are the Korean clients’.” Justin, overseas market manager of the company, was talking about the orders on the way.

According to him, the increasing orders from home and abroad was credited to the rapid development of the E-commerce Team of Huifeng Umbrellas. He said, “The traditional trade model is still running, while e-commerce has helped us to attracted many clients from all over the world.”

Up to now, 60% of the sales came from e-business. What made Huifeng Umbrella more confident is thatPersonalized Umbrellas have high technical barriers, which are not easy for most factories. “ Over the past few years, we have upgraded our machines three times. We have had many patents. We will put our advantages in the umbrella industry into full display.” Mr. Tan said.

Delicate pet umbrellas, gorgeous parasols, automatic umbrellas, souvenir umbrellas printed with pictures…In the office of Huifeng Umbrellas Company, there are different kinds of colourful umbrellas, Personalized Umbrella making the office just look like an umbrella museum.

Over the past few years, Huifeng Umbrellas has created a new world in the umbrella market by using small umbrellas 。

How to Choose China Umbrella Manufacturer?

How to Choose China Umbrella Manufacturer?

China is country of many fronts. It’s one of the largest industrial manufacturers and a majority of businesspersons visit the country to source for different products and services. Umbrella manufacturing is one of the many successful industries in the country. If you are looking for wholesale supply of quality, competitively priced umbrellas, this guide takes you through the essentials of choosing good umbrella manufacturers. Read on.

Umbrella measurement

Umbrella measurement

Step one: Determine the type of umbrellas you want to source.
As there are hundreds of umbrella variations to choose from, your very first step should be to determine the type of umbrellas you want to source for. The major variations include rain, golf, folding, straight, kids, patio, and family umbrellas. It’s from your needs that you will be able to identify suitable manufacturers for the said umbrellas.

Step two: Draw a list of manufacturers for your chosen variation.
Once you have narrowed down to a given make of umbrellas, it will be easier to identify the Chinese manufacturers for the same. Compile a list of all the manufacturers, their details such as addresses, websites, and everything that will help you gain a better understanding of the manufacturers. To build on to this, try finding out prices and any existing offers such as discounts and such. The information will serve you well once you decide to do business with any of the identified manufacturers.

Step three: Carry out a detailed review of the manufacturers.
Different manufacturers offer vastly varying quality and service catalog. There will be those ideal for doing business with while others may prove less than attractive. By seeking out existing customer reviews, you will have a better understanding of how different manufacturers fair in the eyes of their past customers. Of importance, don’t rely on manufacturers’ marketing gigs as they tweaked to portray the manufacturers as reliable and a good business partner. Once you’ve accomplished your review mission, weed out those manufacturers that do not meet your expectations.

Umbrella packing

Umbrella packing

Step four: Contact your favored manufacturers.
Once you’ve separated between the chaff and the wheat, it’s time to make your first contact with the manufacturers. Your first point of contact should definitely be through an embassy or High commission in your country. This allows you to get a word of advice from respective authorities on the manufacturers and the whole process of choosing an umbrella manufacturer. It’s only after being given a green light by officials that you should proceed to contact the manufacturers in person.

Step five: Negotiate with the top three manufacturers on your list.
By this stage, you will have eliminated many of the manufacturers on your list who do not meet your expectations. You can now lay the stage for negotiations. It’s at this stage that you should engage the manufacturers and find out on their price offer, other services and ease of doing business.

Closing stage: Choose your ultimate business partner.
Having interacted deeply with the manufacturers, you certainly have a choice by now. This is the manufacturer that certainly offers best quality and a great price. Keep the other manufacturers in reach just in case the need for their products or services arises. Close the deal by placing your orders.

Custom umbrellas

Custom umbrellas

Bottom line.
Choosing an umbrella manufacturer in China shouldn’t be a worrisome undertaking if you follow the right procedure. While this guide may not be a one-size-fits-all solution, it will certainly help your course a great deal.