A Personalized Umbrella Leads To A New World

Personalized Umbrella

Preface

The umbrella industry, with the characteristics of not complicated manufacturing techniques and affordable price, is a highly competitive world. To excel and make a profit in this industry is not easy at all. Nonetheless, Guangzhou Huifeng Umbrellas has opened a new world by adopting the strategy of divergence.

Full Color Printing Umbrella

Renovation in Advertising Umbrellas Personalized Umbrella

Taking the Road of Characteristic Development

In the early 90’s, Mr. Tan who is experienced in marketing and sales saw the great potential of the umbrella market and then made a decision to open an umbrella factory. He said, “ At that time, the umbrellas had a very common look. Good at marketing and sales, I took business trips to many cities, Beijing, Tianjin, Shijiazhuang, etc, and as a result, the sales soon surged.”

However, just a couple of years later, Mr. Tan started to feel stressed. In 1999, he observed the fierce competition in the umbrella market, with the small factories starting the price war and margins squeezed. “ Some small factories made profits by producing low-price and low-quality umbrellas while my umbrellas couldn’t. The increasing pressure in operation forced me to renovate and transform.” Mr. Tan said.

Since that time, many enterprises have showed a strong will in image publicity, and therefore the golden age beckoned for the advertising industry. Mr. Tan began to think about using the umbrellas as an advertising vehicle and exploring the market of advertising umbrellas. He shared his ideas with a client, who was racking his brains in finding the best way for product advertising. The client spoke highly of Mr. Tan’s suggestion, and quickly made the first order of advertising umbrellas.

Looking at the ready-made advertising umbrellas, Mr. Tan believed that it was a wise transformation.

Printing UMBRELLAS

 New Driving Force from Cultural Originality

The Era of Personalized Umbrella

Huifeng Umbrellas has seized the big market of advertising umbrellas, which, however, became crowded within just a couple of years. Mr. Tan, a thoughtful person, began to transform the company again.

“ I find that some cups and clothes are customized, and perhaps my umbrellas can be customized as well.” This idea occurred to Mr. Tan, and then he led Huifeng Umbrellas to the fast track of customized umbrellas.

“Few people are doing the business of customized umbrellas. As soon as this idea was proposed, it was highly recognized by the market. Orders of customized umbrellas for school graduation, pet shop promotion, fan-club activities, wedding, etc. were made. Some people even printed their photos on the umbrellas. ” Mr. Tan said.

Compared to the ordinary umbrellas, customized umbrellas brought greater profits to Huifeng Umbrellas. Mr. Tan said, “In the past, we made profits depending on the quantity. Now the customized umbrellas created more profits, which have attracted increasing orders.” He hoped to push the customized umbrellas further up to a higher level.

DYE SUBLIMATION UMBRELLAS 1

 Capture the Channel of E-business

Overseas Orders came one after another

In the production workshop, the machines are running, while the workers are carefully cutting, printing, assembling and packaging. “ These are the order of an American client; these are the Korean clients’.” Justin, overseas market manager of the company, was talking about the orders on the way.

According to him, the increasing orders from home and abroad was credited to the rapid development of the E-commerce Team of Huifeng Umbrellas. He said, “The traditional trade model is still running, while e-commerce has helped us to attracted many clients from all over the world.”

Up to now, 60% of the sales came from e-business. What made Huifeng Umbrella more confident is thatPersonalized Umbrellas have high technical barriers, which are not easy for most factories. “ Over the past few years, we have upgraded our machines three times. We have had many patents. We will put our advantages in the umbrella industry into full display.” Mr. Tan said.

Delicate pet umbrellas, gorgeous parasols, automatic umbrellas, souvenir umbrellas printed with pictures…In the office of Huifeng Umbrellas Company, there are different kinds of colourful umbrellas, Personalized Umbrella making the office just look like an umbrella museum.

Over the past few years, Huifeng Umbrellas has created a new world in the umbrella market by using small umbrellas 。

How to Print Company Logo On Advertising Umbrellas

How to Print Company Logo On Advertising Umbrellas

Promotional umbrellas

Promotional umbrellas

Custom promotional items represent your business and company mission best. You, however need to get practical, stylish gifts that will appeal to the targeted group and at the same time offer your brand the best visibility. Advertising umbrellas make some of the best items you choose to pass your message across and because they have a large surface area, displaying your company logo, slogan and promotional message you may have is made pretty easy.

The logo is among the most important elements of your company and customers or clients tend to recognize your brand by it. It is what helps you establish a strong brand identity and for this reason you must ensure that it is imprinted on the custom umbrellas in the best way possible. Your logo ought to remain interesting and attractive under all circumstances for the printed umbrellas to do justice to your brand. Here is what to remember when imprinting the company logo.

It speaks volumes about your business

The logo is an image that communicates your line of business and illustrates what your company is all about. It therefore is supposed to be distinctive and unique to your business and when imprinting it, it should complete the promotional message that you include on the umbrellas.

The shorter the better

It is always more beneficial to have your logo accompanied by company slogan or the promotional message that you find appropriate. Let the message that you use with the logo be as short and crisp as possible. Lengthy messages may end up looking out of place on the umbrellas even with their large size. Choose the best message and ensure that the logo and the message are imprinted in the best printing technique for an attractive appearance at the end of the day.

Embrace versatility, it pays off

Whether you choose to have the logo shrunken or enhanced, your logo should still look good on the promotional umbrellas. For massive umbrellas like the beach and golf umbrellas, you may need to have it enhanced whereas on compact, smaller umbrellas it may need to be shrunken to match the size. Whatever is done, the logo should remain attractive and legible.

Keep the colors relevant

It is okay to want to have promotional umbrellas with vibrant bright colors, but the logo should match your brand colors no matter what. You can also match the colors with the theme of specific promotional event that you are working with. Use of different colors from your brand colors should work if you are a business already established and known. It is however still important that you keep the colors on the logo less so you do not loss clarity and relevance.

It is alright to get professional assistance

Designing can be tricky for some and if you are not very sure what is best for your promotional umbrellas, then it would be a good idea to get professional help. Umbrella manufacturing companies are very good at what they do and you should be able to guide you through the process even in making the best decisions with the printing.

Promotional umbrella manufacturers can be very helpful in the designing process, especially if you do not know exactly how to go about it. Find the most reputable to enjoy a pleasant experience all through.