HOW TO CREATE UNIQUE ADVERTISING UMBRELLAS (WITH CUSTOM LOGO LABELING)

If you are searching for something that will truly show off your brand and subsequently exude quality, then knowing how to create a unique advertising umbrella is one of the most effective approaches. Your promotional umbrella can be as exceptional as your distinct brand. Promotional umbrellas can be used just like conventional business cards to promote your brand message or organization.

However, considering the recent popularity in use of advertising umbrellas as a brand/firm promotion tool, there is need to ensure that your umbrella is unique so that it stands out from your competitors (also using the same approach) and also offers you the much needed competitive advantage in your niche. So how exactly can you create a unique advertising umbrella?

Luckily, this excerpt outlines several great ways that you can use to realize this goal. Read on

umbrella creative

WAYS OF CREATING UNIQUE ADVERTISING UMBRELLAS:
There are two popular techniques through which you can create a unique advertising umbrella mainly by:
• Designing a unique custom canopy through different printing options
• Printing the custom logo in different creative ways

The uniqueness of your promotional umbrella is dependent on how well you integrate these two approaches to suit and complement your brand effectively. You can decide to use both techniques or pick either depending on your preference as well as the campaign strategy.

To better understand what these two techniques entail, below is a simple breakdown of each option, and how
they can help in creating a unique promotional umbrella.

umbrella canopy design

1. DESIGNING A CUSTOM CANOPY WITH DIFFERENT PRINTING WAYS:

One of the most effective ways of creating a unique promotional umbrella is by transforming or redesigning the umbrella canopy through the numerous custom logo labeling creative finishing techniques and printing methods. Creatively printing the umbrella canopies is an outstanding approach to increasing your visibility. Uniquely designed canopies can not only attract support but can also drive sales, not to mention sticking out from the crowd!

Contrary to popular assumptions, designing custom canopies is a surprisingly straightforward process, especially if done by a professional firm.

Typically, there are several outstanding canopy designs from which you can choose from to create a distinct custom canopy; and in extension a unique promotional umbrella. They include:

• Double Canopy:
The double canopy option is basically a second canopy which affords full branding options inside your advertising umbrella. It can either be a fully-printed inside canopy or a contrasting color reinforcing your branding/logo. The final product is a bespoke advertising umbrella with a luxurious finish. What’s more, an advertising umbrella featuring a double canopy affords both you and the crowd a tremendous interior view subsequently allowing you to project your custom logo or branding from all angles uniquely.

• Multi Panel Canopy
Similarly, there is also the multi-panel canopy option which is also a great way to make your advertisement umbrella unique while also making a statement. Usually, conventional advertising umbrella features eight panels; but multi-panel canopy options have 12. Such gives your umbrella a special and unique finish-a superior touch! Each of your umbrella’s panel includes a rib attached to the shaft further guaranteeing a studier and stronger umbrella too!

• Pantone Matched Canopy
Usually, logo labels can be printed in numerous different colors. With a custom made umbrella, you can choose to have the color of your Canopy Pantone-matched to ensure absolute branding continuity. There is a wide array of stock canopy colors from which you can opt for this option. This option involves dyeing the umbrella’s canopy fabric to your choice of Pantone preference to perfectly match both your custom logo label as well as your campaign.

• Installing Woven Custom Logo Label On Your Umbrella’s Exterior
You can give your advertising umbrella a unique finish touch of an exclusive woven custom logo label which sits on the Canopy’s exterior. Several great embroidery techniques can give your umbrella a high-definition finish subsequently conveying the name of your company, your brand message, or logo on a custom fabric label. Your custom logo label can be placed in several different positions on your advertising umbrellas like being sewn on their tie wraps, into the umbrellas’ canopy seam (horizontally or vertically depending on your preference), not to mention the fabric sleeve.

umbrella logo

2. PRINTING THE CUSTOM LOGO IN DIFFERENT CREATIVE/STYLES WAYS:

The other proven and effective way of creating a unique advertising umbrella is through printing the custom logo/brand name in varying creative ways. The logo is undeniably the most crucial component for any promotional campaign since it is what represents the brand/company. Therefore, uniquely displaying it can significantly boost visibility and help a brand stand out. There are numerous different ways that a custom label can be printed on an advertising umbrella to create uniqueness. Here are a few of the most effective ones:

Printing the custom logo on the decal of an advertising umbrella:
Instill a touch of class to your advertising umbrella is through having a full-color printed decal. Decal is a solid acrylic disk that comprises your branding or custom logo and is located at the end of a conventional straight-handled advertising umbrella. Your logo is printed in full color and high resolution and then held within this disk. It is undoubtedly a smart way of further projecting your company and setting your umbrella apart from typical promotional umbrellas.

• Printing or Engraving your custom logo the umbrella’s Metal Collar
Engraved collars offer a posh-look finish for your advertising umbrella and at a low cost. Your custom logo is engraved with high-end metals and subsequently fitted on top of the handle of your advertising umbrella to give it a unique classic appeal. You can also choose to add color to your engraving as well as choose from a wide array of metals.

• Printing your custom logo on the Advertising Umbrella’s Sleeves
Most, if not, all umbrellas (including advertising umbrellas) come with fabric sleeves to slip over the top of the umbrella to safeguard them. Also, these sleeves are a useful component especially when the umbrella is wet by keeping the water away while the umbrella is collapsed.

You can take advantage of these sleeves to make your umbrella unique by full printing them to allow you to share your branding/custom logo label, even before you open your advertising umbrella. You can choose between your custom logo, key message, or organization name to be printed on the sleeves.

• Printing the custom logo on the umbrella’s Handle & Shaft
What is perhaps among the most visible components that make an umbrella unique is the handle. A handle can instantly transform your advertising umbrella’s appeal as well as how the umbrella is ultimately used. When it comes to your choice of advertising umbrella handles, it is vital that you pick the handle that you feel stands out the most (between hooked or straight); as well as decide on a wide array of finishes and handles available.

Once you have a stunning handle, you can then work on getting your custom logo printed on it-helping you uniquely promote your brand. This can serve as an excellent way to not only create a unique promotional umbrella, but also communicate your brand name, slogan, or key message.

• Printing the custom logo on the advertising umbrella’s Tie Wrap
One neat way of creating a unique advertising umbrella is to print the umbrella’s tie wrap. Despite seeming subtle, tie wraps are seen each time the umbrella is in use. Not only does this make your advertising umbrella unique, but it is also a smart tactic to getting your custom logo noticed on the advertising umbrella.
This usually works best if the tie wrap features a contrasting yet complimentary color allowing it to stand out and pop!
You can print your logo on your umbrellas’ tie wraps or go for an embroidered version for an even classier look!

• Printing your custom logo on the Umbrella’s Cords
Another technique that can help you create a unique advertising umbrella is advertising umbrella cords. You can usually choose from an assortment of different materials and colors to compliment the cord strap of your advertising umbrella; and in extension creating a unique advertising umbrella.

You can usually print your custom label/logo or name of your company on the cord to give it an enhanced, distinctive finish. Furthermore, you may also decide to have your umbrella cords in color coordinating colors to help augment your branding message; or your logo.

Other Amazing types of printing techniques:
Several natural conditions and external factors can affect what kind of advertising umbrellas you use as well as what type of promotional methods you use; although this is dependent on the area of intended use. For instance, rain is one of the primary factors that affect the choice of promotional umbrellas used. To effectively promote your brand through your advertising umbrellas in areas such as Northern Europe, where rain is a norm, it is essential to have uniquely-adapted umbrellas. How can you do this?

Besides looking for sturdier umbrella designs, you can print your logo, company name, or branding message with some unique printing options. Some of the best available ones include:

1. Wetlook Print:

logo appears when rain

One way to create a unique advertising umbrella is the use of Wetlook print. Usually, while promotional umbrellas with this print appear plain on the first sight, this particular printing technique facilitates that the design on the promotional umbrella only becomes evident/visible after it rains. This form of print originates from the Far East region and effectively suits relatively FARE models featuring polyester cover.

2. Color Magic:

color change advertising umbrella

Yet another remarkable type of printing to create a unique advertising umbrella is Color Magic. During the wet weather, the print subsequently changes color with the white print color becoming transparent while a color image emerges. This is a great way to advertise your brand/organization since you can print your logo/organization name/brand message so that it is noticeable even under rainy conditions. One thing worth noting though is that the advertising umbrella’s base color needs to be Black!

3. All-over print:

unique advertising umbrella

This printing technique basically outlines that the motif (custom logo/ name or any other branding message) is printed from one edge end to the other. It is yet another great way to create a unique advertising umbrella. Print the motif on a white (polyester) pongee material through sublimation printing and consequently stretched over an existing umbrella frame.

Final Word:
Undeniably, different techniques in creating unique advertising umbrellas, and this excerpt outlines some of the most popular and effective ones available. With the ability to effectively promote your motif, these techniques are a remarkable way to create unique advertising umbrellas as well as boost your promotional campaign. By using these techniques, come shine or rain, your brand will stick out over the competition on a colorful, silky, manual-opening unique advertising umbrella.

umbrella expert

How to Print Company Logo On Advertising Umbrellas

How to Print Company Logo On Advertising Umbrellas

Promotional umbrellas

Promotional umbrellas

Custom promotional items represent your business and company mission best. You, however need to get practical, stylish gifts that will appeal to the targeted group and at the same time offer your brand the best visibility. Advertising umbrellas make some of the best items you choose to pass your message across and because they have a large surface area, displaying your company logo, slogan and promotional message you may have is made pretty easy.

The logo is among the most important elements of your company and customers or clients tend to recognize your brand by it. It is what helps you establish a strong brand identity and for this reason you must ensure that it is imprinted on the custom umbrellas in the best way possible. Your logo ought to remain interesting and attractive under all circumstances for the printed umbrellas to do justice to your brand. Here is what to remember when imprinting the company logo.

It speaks volumes about your business

The logo is an image that communicates your line of business and illustrates what your company is all about. It therefore is supposed to be distinctive and unique to your business and when imprinting it, it should complete the promotional message that you include on the umbrellas.

The shorter the better

It is always more beneficial to have your logo accompanied by company slogan or the promotional message that you find appropriate. Let the message that you use with the logo be as short and crisp as possible. Lengthy messages may end up looking out of place on the umbrellas even with their large size. Choose the best message and ensure that the logo and the message are imprinted in the best printing technique for an attractive appearance at the end of the day.

Embrace versatility, it pays off

Whether you choose to have the logo shrunken or enhanced, your logo should still look good on the promotional umbrellas. For massive umbrellas like the beach and golf umbrellas, you may need to have it enhanced whereas on compact, smaller umbrellas it may need to be shrunken to match the size. Whatever is done, the logo should remain attractive and legible.

Keep the colors relevant

It is okay to want to have promotional umbrellas with vibrant bright colors, but the logo should match your brand colors no matter what. You can also match the colors with the theme of specific promotional event that you are working with. Use of different colors from your brand colors should work if you are a business already established and known. It is however still important that you keep the colors on the logo less so you do not loss clarity and relevance.

It is alright to get professional assistance

Designing can be tricky for some and if you are not very sure what is best for your promotional umbrellas, then it would be a good idea to get professional help. Umbrella manufacturing companies are very good at what they do and you should be able to guide you through the process even in making the best decisions with the printing.

Promotional umbrella manufacturers can be very helpful in the designing process, especially if you do not know exactly how to go about it. Find the most reputable to enjoy a pleasant experience all through.

Printing Knowledge: Different Types of Printing Umbrella

There are many options for your branded printed umbrella. We use and combine a number of different print processes to create your promotional  printing umbrella: dye sublimation, silk-screen, 4-colour process print, transfer print, embroidery and good old fashioned sewing and tailoring. We can create eye-catching promotional printed umbrellas to be brand specific. We will always advise you on the most cost effective methods for your particular design. Please find more details on our promotional printing umbrella print options below.

Screen printing on umbrellas

quality-branded-umbrella-for-corporate-client

 

This traditional method is highly effective and long-lasting. An image is transferred to the umbrella surface by ink, which is pressed through a stenciled “silk” screen and treated with a light-sensitive emulsion. A screen is required for each color to be printed. The benefits of screen printing are as follows:

  • Over 30 stock colors to choose from
  • Excellent reproduction of color logos
  • Cost-effective printing method
  • Low-cost origination
  • Varnish print is available

The Print size using this technique on readily made stock umbrellas is roughly A4 size.

There is a restriction to not printing to the edge or close to seams.

When we Custom manufactures our umbrellas we can screen print the panels completely prior to sewing. This allows amazing effects such all over print and bold messages and branding.

Digital Printed Umbrellas and Dye-sublimation.

promotional golf umbrella

This is a method of printing umbrellas Digitally and allows for panel printing using vibrant colors and patterns.

As technology has moved on this method of printing has been made more accessible and is available on shorter production runs that previously we would not have been able to manufacture.

The new digital print technology allows us to create some very breathtaking promotional umbrellas that were just not possible a few years ago. We are still learning new visual effects and ways to combine old and new technologies to create ever more visually stunning umbrellas for our clients.

Sublimation or heat transfer printing is the application of sublimation inks onto a surface using a heat press to provide the required combination of heat, time and pressure. This combination causes the inks to be converted from a solid to a gaseous state enabling them to penetrate the material so that a permanent, full-color image is formed. The color penetrates the surface of the item so that the result is colorful, long-lasting and resistant to scratching, unlike some other printing methods that merely print onto the surface of the item.

  • Pantone matched fabric and logo colors from production runs of just 50 umbrellas
  • Dramatic full panel designs can be achieved, using shading and graduation.
  • No limits to the number of colors that can be printed
  • No deterioration of printing after prolonged use, colors stay vibrant.
  • Digital process for photographic and tonal images. Full photographic prints can be achieved. Both in color and black and white

    UV printing of logos and images

     

example-of-UV-print

  • This low energy technology dramatically reduces the use of solvents in the printing process.  It delivers a range of quality benefits including:
    • Excellent print color matches especially on dark fabric
    • The remarkable level of detail for small text and intricate designs
    • No limit to print colors possible
    • Superb registration between print colors
    • The striking reproduction of 4 colour process designs
    • Environmentally friendly
    • Smooth and even finish

      Embroidery & Sewing Effects

      embroidered-umbrella-sleeve-for-Aquascutum

      Embroidered Umbrellas look amazing, and can be combined with traditional printing methods.

      Because many of our umbrellas are made to measure, we can offer a combination of decoration techniques.

      Our factories use the latest in computer controlled multi-headed embroidery machines.

      We can offer a range of embroidery effects, from panel designs to tags and labels and Sleeve Decoration.

      How we make custom promotional umbrellas is unique to your brand.

      Umbrella Manufacturing Process

      We use and combine a number of different print processes: dye sublimation, silkscreen, 4 color process print, transfer print, embroidery, and good old-fashioned sewing and tailoring, all to create breathtaking promotional umbrellas. We are passionate about our umbrellas and only use high-quality products to create both a durable and visually stunning promotional item.

      We have our own in-house design team who can work with you to create a truly bespoke product. As many of our umbrellas are custom and made from scratch, we are able to color match frames as well to create a truly unique umbrella for you. We can also go one step further with other customization options such as engraving the handle, printing the tie wraps and sleeve plus many other bespoke finishing details.

      Full canopy print umbrellas

      Buy quality umbrellas from a professional umbrella factory now!

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